Project Info

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Year /
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The GOODList Platform

In close collaboration with The GOODList, we developed a platform for hiring and inspiring a global community of around 10,000 creatives.

Our goal was to create a solution that not only showcased the visual quality of the talent but also reflected The GOODList's brand values in every interaction. The platform's technology was designed to be flexible, adapting to the company's size while providing robust yet affordable backend capabilities to support their specific needs.

Visit The GOODList Platform

Summary

With a continuous collaboration with the TGL team, Baast Studio developed a centralized and visually engaging platform that perfectly embodies The GOODList’s community-driven spirit.

The website and Curated Networks Platform combine aesthetics with functionality, offering curated lists of creative professionals while providing essential details for hiring managers. The intuitive and user-friendly interface allows clients to quickly find and connect with the right talent, enhancing both the user experience and the platform’s value.

Project highlights

Creatives in the platform
10,000
Increase on the average profile view time
50%
Repeating clients
80%
Montly Visitors
2.5K

"I've had the pleasure of collaborating with Baast Studio on two projects, and they have consistently been a breeze to work with. What truly stands out to me is their clear communication style and collaborative approach. I especially appreciate how they keep you closely involved throughout their process."

Lesley Winterbach, Founder of The GOODList

Background

The GOODList began as a non-profit initiative during the pandemic, aiming to support creative freelancers in finding meaningful work. As the community rapidly grew, The GOODList evolved into a global network of over 10,000 creatives.

With a forward-thinking approach, The GOODList set out to build a platform that not only showcases talent but also connects clients and hiring managers with unique creative profiles.

Our Process

From a technical perspective, we focused on efficiently loading thousands of videos and images while ensuring that every hover and interaction felt purposeful. Our goal was to create a seamless experience where interactions became a pedestal, allowing users to focus entirely on the creative talent.

Spotlight on the talent

For The Goodlist, a community-driven approach means valuing every talent equally. We wanted to reflect this ethos by designing interactions and implementing technology that makes it easy for community managers and curators to update, maintain, and nurture the community.

The mission of The GOODList is to transform the recruitment industry by promoting diversity in hires, ensuring transparency in the process, and offering affordable recruitment fees. The new website and platform were designed to embody and reflect these values.